📈 Intentional Practice Growth or Just Getting Bigger? 7 Step Checklist

There’s a moment in nearly every veterinary practice where things start to feel tight. Consults are booked solid, weekends are full, the team is stretched, and the idea of growing starts to flicker. It might be a bigger team, more space, or even a second location, but before you dive in, it’s worth pausing to ask… growth toward what?

Not all growth is good growth. Bigger doesn’t always mean better. The smartest practice leaders take time to understand what they truly want, and what kind of growth will support that vision. This isn’t about business plans or budget forecasts (that comes next). This is the groundwork. The real work. Here are seven essential checkpoints to help you figure out whether growth now is the right move, the right fit, and the right time…

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Get Clear on Why You Want to Grow

Growth should never be a default setting. Before you start mapping out plans or scouting locations, it’s worth asking yourself the most important question of all — why? What’s really driving your desire to grow?

Is it about building a legacy, creating more career opportunities for your team, or improving your own work-life balance? Maybe it’s pressure from increasing client demand or a feeling that you’re being left behind. Whatever the reason, you need to be honest with yourself. Growth can be exciting, but if the motivation isn’t clear, it’s easy to find yourself overwhelmed, off-track, or worse — successful on someone else’s terms.

Practical Tip:
Write down your top three reasons for wanting to grow your practice. Then next to each, write who it benefits most — you, your team, your clients, or your long-term goals. If those reasons don’t align, that’s your starting point.

I kept saying I wanted to grow, but when I really thought about it, what I actually wanted was less clinical time and more space to lead – Olivia T, Practice Manager, San Diego, USA

Define What Growth Actually Means to You

“Growth” is often thrown around as if it’s a single destination. But in reality, it can take many different forms, and not all of them require hiring more team members or opening another location.

You might be aiming for accelerated organic growth by serving more clients, increasing average transaction value, or tightening internal systems. You could be looking at expansion by adding new services, extending hours, or upgrading your space. Or perhaps acquisition is the smarter move, especially if there’s a nearby clinic where the owner is ready to step back. Each approach brings different challenges, timelines, and resource needs. Each one asks something different of you as a leader.

Being specific about what your version of growth looks like will bring clarity to every decision that follows. It also helps you communicate more confidently with your team, your accountant, and anyone else supporting your plans.

Practical Tip:
Pick the type of growth you are most seriously considering: organic, expansion, or acquisition. Then write down what success would look like 12 months from now. What’s different? What’s the same? What would need to happen between now and then?

We explored hiring more vets and increasing hours, but buying out a retiring colleague’s practice five blocks away gave us growth, clients, and two experienced nurses overnight – Caroline M, Co-owner, Boulder, Colorado

Are You Ready or Just Maxed Out?

Feeling overwhelmed is often mistaken for a sign that it’s time to grow. More clients, more demand, more pressure — it can feel like the only answer is to add more space, more people, more everything. But often, what looks like a growth problem is actually an optimisation problem.

Before making any big moves, take a clear-eyed look at your current operations. Are your workflows efficient? Is your team operating at or near their potential? Are the right people doing the right tasks, or are you constantly stepping in to pick up the slack? Sometimes the most effective form of growth is simply getting better at what you already do.

Also consider your own role. If you’re spending your time firefighting or plugging gaps, you may not have the bandwidth to lead a growth phase. True growth requires focus, not just energy. It’s about building the capacity to lead a bigger, more complex practice, not just surviving the day-to-day.

Practical Tip:
Do a systems audit before making any expansion plans. Map out key workflows like client intake, patient handover, and team communication. Identify what’s running well and where friction is slowing you down. Fix those first. Growth built on broken foundations never holds.

We thought we were at capacity, but once we restructured our nurse and tech workflows, we freed up two consult slots per vet, per day – Daniel W, Practice Owner, Bristol, UK

Assess If Your Team Can Grow With You

Every growth plan hinges on people. Whether you’re expanding services, extending hours, or acquiring another clinic, the question isn’t just can you grow, it’s who is coming with you. The team you have today might not be the team you need tomorrow.

Take stock of your current crew. Who’s ready to step up into new roles? Are there team members with leadership potential that you’ve overlooked? At the same time, are there people whose mindset or performance could hold back your plans? Growth often brings change and uncertainty… and not everyone adapts at the same pace. It’s better to surface potential roadblocks early than to carry them forward into something more complex.

Also ask yourself what kind of support your team will need to grow alongside the business. Honest conversations, targeted development, and the feeling of being included in the bigger picture can turn passive employees into active partners. Growth should never feel like something done to your team. It should feel like something they help shape.

Practical Tip:
Make a list of each team member and note what they’re doing well, where they could grow, and what support they might need to get there. Be honest. Who is ready to take on more? Who needs clearer expectations or a shift in role? And who may not be the right fit for where you’re heading?

We had great people, but we were missing structure. Clarifying who would lead what as we grew helped reduce stress and made the whole team feel part of the plan – Jenna L, Operations Manager, Austin, Texas

Check How Your Role Will Change

As your practice grows, your role will need to grow with it. That usually means letting go of some of the hands-on work to focus on leadership, planning, and team development. For some practice owners or senior vets, this shift can feel uncomfortable, especially if your identity has been closely tied to clinical care or being the one who fixes things.

The bigger the team or the broader the service offering, the more critical it becomes to lead through others. That doesn’t mean disappearing into an office. It means setting direction, making decisions that others can act on, and building a culture where people are confident in their responsibilities. If you try to hold on to everything as the business grows, you’ll become a bottleneck instead of a driver.

Recognising this shift early can help you prepare mentally and practically. It may mean developing new leadership habits, identifying the right people to delegate to, or even redefining what success looks like in your role. Growth requires you to change too, not just the business around you.

Practical Tip:
Track your own time for a week. How much of it is spent leading versus doing? If more than 70 percent of your time is spent in the day-to-day, think about what you could delegate, automate, or hand off to make space for a more strategic role.

I realised I was still trying to be the lead vet, the HR manager, and the marketing guy all at once. Shifting my focus to coaching others made a huge difference to both our culture and our performance – Steve N, Practice Partner, Christchurch, New Zealand

Define the Culture You Want to Scale or Reinvent

Growth doesn’t just add headcount or revenue. It changes the way a practice feels. As teams get bigger and operations become more complex, your culture can either strengthen and scale… or slowly unravel. Without clear intent, growth can dilute what made your clinic special in the first place.

Start by naming the values, behaviours, and daily habits that matter most to you and your team. Do you want to keep a sense of closeness and collaboration as you grow? Are you trying to shift toward more accountability, more structure, or a better work-life rhythm for everyone? Be specific. Culture is not about posters in the lunchroom. It’s about what actually happens when no one is watching.

If you’re acquiring or merging with another practice, be especially thoughtful here. Two cultures do not automatically blend. You need to lead that transition with clarity and consistency, or risk losing alignment, momentum, and key people.

Practical Tip:
Ask your team to anonymously list three words that describe your current culture, and three they would like to see define it after growth. Compare your vision with theirs. The gaps will show you what to prioritise.

When we grew from eight people to twenty, it became obvious we hadn’t clearly defined what we wanted to protect. Now we use culture as a filter for every hire and every decision – Rachel K, Practice Director, Toronto, Ontario

Confirm You’re Positioned to Support Growth

Even the best growth plan will fall apart if you don’t have the capacity to support it. That includes mental energy, operational structure, and trusted people around you. Growing a practice is rarely just about hiring more or spending more. It’s about being able to manage more complexity without everything starting to wobble.

Ask yourself some straight questions. Do you have the systems and processes to handle more volume? Can you confidently step into a more strategic role while still keeping standards high? Are your financials in a place where you can take calculated risks? And just as importantly… do you have a sounding board? That might be a co-owner, an external advisor, or a mentor in another industry.

Sustainable growth is not about working harder. It’s about building enough margin in your time, in your systems, and in your mindset to lead something bigger without burning out.

Practical Tip:
Make a list of the three areas in your practice that feel most fragile right now. Then ask yourself what would happen to each one if your client base grew by 30 percent. If the answer is panic, that’s the area to fix first.

We had demand, we had talent, and we had a plan… but it wasn’t until we brought in an external operations consultant that we realised how many gaps we still had to fill – Thomas B, Veterinary Investor, Melbourne, Victoria

Closing Thoughts

Growth can be one of the most rewarding decisions a practice owner or manager ever makes. It can bring new energy, fresh opportunities for your team, and a more sustainable future for you and your clients. But done without clarity, it can just as easily bring stress, disconnection, and a loss of what made your practice great in the first place.

Working through this checklist won’t give you all the answers, but it will give you a clearer, more honest view of what the right kind of growth looks like for you. Sometimes it might even confirm that now isn’t the time, and that’s a decision worth arriving at with confidence.

If the path still feels right, now is the time to bring in the numbers. Forecasts, cash flow, timelines, recruitment planning, and infrastructure. This time, you’ll be approaching them with a foundation that is thoughtful, strategic, and based on intention, not just momentum or pressure.

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