How To

Her practice was thriving, but something was starting to feel off. So many decisions still found their way back to Rachel for answers, and the harder she tried to create space, the clearer it became that the practice revolved around her. She knew she needed to let go. What she had not expected was how challenging that would be personally, even when she knew it was right for the practice…

The most interesting veterinary opportunities rarely arrive when you have decided to start looking. They surface through a conversation or an invitation that feels slightly more deliberate than it sounds. You can be genuinely happy in your role and still get butterflies when the perfect one appears. A little quiet preparation now can help you recognise whether it is truly worth exploring…

Writing a job ad for your practice probably isn’t something you do often. And when you do, you’re competing against hundreds of other practices trying to connect with the same small pool of talented veterinarians, vet techs, and nurses. The difference between getting multiple great applications and getting none often comes down to how well you tell your Story.

Most veterinary job ads read the same: busy practice, “we’re like family,” equipment list. What’s missing? The leadership, the team, the culture, why working with you will be a great experience. That’s the story candidates actually want to hear.

An effective job ad (or Job Campaign as we prefer to describe it) is a carefully crafted story aimed at connecting with and engaging the best candidates for your role.

We developed our ideal Job Campaign structure by testing and reviewing the results from thousands of job ads to identify what makes potential candidates click Apply Now and what doesn’t. We focused on what content to include as well as the flow, the order in which your job ad copy should be structured. Here’s our step-by-step guide to creating a Job Campaign that works…

What if changing the shape of your veterinary career did not mean leaving clinical thinking behind? A growing range of remote roles lets you use the judgement you already rely on in practice, sometimes from almost anywhere. The appeal is obvious, but working well through a screen asks something different of you. Here is what these roles really involve, and how to decide whether one could fit your future…

Veterinary practices make many micro-decisions in a typical day that over time quietly shape where the business, team, and culture are heading. A clear North Star can make those choices easier, but only if it becomes more than a statement on the wall. Here is how Purpose-driven Leadership works in practice, and some surprisingly simple ways to start putting it to work in your own practice…

Lauren had spent years picturing a life by the coast, so when two promising roles appeared within easy reach of the beach, the move suddenly felt real. One practice was independent, the other corporate, and she thought she had a fair idea what each label would mean. But a closer look at the websites, teams, interviews, and everyday decisions inside both practices made that feel far too simplistic. The reality was more layered, and the choice far less straightforward than she expected…

When revenue starts to plateau, the obvious response is to push for more marketing, more promotions, more new clients. But before you wind up your digital ad spend, there are lower-cost gains already inside your practice; money quietly trickling away through gaps that seem small in isolation but add up quickly. Before spending more to create growth, fix these easy revenue leaks…

Mrs Hall had been bringing spaniels to Megan’s practice for over a decade, so when she asked the consultation fee, it barely registered. When she asked again in reception three days later, it did. By week’s end, there had been a few more pauses around estimates, a couple of extra questions before appointments were booked, and then at dinner with friends, a side remark that veterinary prices were “skyrocketing”. For Megan, what had been a background hum was coming into sharper focus…

When your next pay conversation arrives, the most valuable question may not be “How much more?” Veterinary compensation is becoming far more varied, with practices rethinking how they reward skills, contribution, flexibility and long-term value to attract and retain great people. Whether you are considering a move or perfectly happy where you are, these five models could change what you ask for next…