Your practice has been advertising for a veterinarian for months. You’ve had some applications, and two were worth interviewing, but neither accepted your offer. Meanwhile, that brilliant vet you met at the regional conference last year – the one with the progressive approach to pain management and natural communication style with clients – hasn’t even glanced at your job posting. She’s busy, is OK where she is, and frankly, the last thing on her mind is scrolling through employment websites after a 12-hour surgery day.
This scenario plays out daily across veterinary practices in New York, Sydney, and London. The candidates you actually want…experienced, passionate professionals with strong clinical skills and emotional intelligence…remain invisible to traditional recruitment approaches. They’re not unemployed or desperately seeking change; they’re settled in roles that meet their basic needs, even if those roles aren’t perfect. The hidden truth? This 85% of the veterinary talent pool is actually interested IF the role is ideal for them. But that requires an entirely different approach than posting job ads and hoping…









