For the last five years, you didn’t need to think too hard about new clients. Demand outpaced capacity, your appointment book filled itself, and the phone rang whether you answered it well or not. That era is over. Visits are down across the board, the time between appointments is stretching, and practices that never had to compete are discovering that their front door has been not only squeaking but also quietly leaking revenue for years.
Here’s the uncomfortable truth: it costs almost nothing to fix most revenue leaks, just recognition, commitment and a sense of urgency. In a week you could be on the way to repairing the things that are sending your revenue elsewhere. The practices moving now on revenue optimisation tactics are pulling ahead, and the gap is already opening. If this is you, you have great crystal ball gazing skills. If not, this is the week to start…









