It’s time. Your veterinary prices have to increase. Costs are climbing across every part of practice life, from wages to consumables to equipment, and standing still is no longer an option. What you need is an approach that moves the price change process from awkward and painful for everyone to one that is structured, planned, and less confronting for you, your team, and your clients.
You need a clear, step-by-step process to ensure that price increases become part of your practice rhythm, not an uncoordinated, reactive move. Premium industries such as healthcare, airlines, and even subscription services like Netflix face the same challenge. Adapt those strategies to veterinary practice, and you can raise fees with confidence, reducing resistance, and creating a rhythm that feels reasonable to both your team and your clients…









