Employer of Choice Campaigns
Your reputation arrives before your job ad does…
Only 3.2% of veterinary professionals are actively looking for a new role at any one time. Another 34% would move for the right role, but only to a practice or group they already know and trust. An Employer of Choice Campaign makes sure that, when your role appears, they already know your name.
Recognition
They notice you, again and again
Credibility
They see what it's like inside
Attraction
They come to you before you post a role
When you become an Employer of Choice, three things change:
- Applications arrive unprompted. Good people get in touch before you even post a role.
- Referrals multiply. Your team is proud to recommend you to their own networks.
- Negotiations balance out. Candidates have already decided they want to join you specifically.
Whether you run a premium independent practice, a growing regional group or a national organization, your reputation as an employer builds a talent pipeline that lasts.
What goes into your campaign…
Every organization has a different focus, resources and story, so we build each campaign from the mix that suits you, using the same audience that powers our Job Campaigns:
Thought
Leadership
Your leadership's thinking and culture, shared and reshared across our network*
Branded
Video
Short videos from your own people and places, built to stop the scroll
Email
Showcases
Strategically timed placements in our weekly email to 91,000+ subscribers
Featured
Pinned Posts
Pinned across our 428,000+ connections and 86,000+ private jobs group members
We focus on Story, Reach and Frequency. Before we broadcast anything, we help you find and tell the story that makes your team choose you every day. Then we take it to tens of thousands of veterinary professionals a day by email, social and web: active job seekers, and also the passive prospects and the people who influence them. And we keep it there. Advertising great David Ogilvy said a prospect needs five to seven “touches” before acting. We create the “I’ve been seeing them everywhere” effect.
How a typical campaign runs…
Every campaign is shaped around you, but a typical 28-day cycle looks like this:
A single cycle creates impact. Our most successful clients run three cycles in a row, which builds the sense among veterinary professionals that your organization is the place to be.
Cycle 1
They notice you, again and again
“Who's that practice?”
Cycle 2
They see what it's like inside
“Their team seems to actually like working there”
Cycle 3
They come to you before you post a role
“I'd love to work there”
Your campaign works on its own, or alongside our Double Stack and Triple Stack Job Campaigns. Job Campaigns consistently perform better when they run with Employer of Choice positioning.
See the formats…
Email Showcase
1200 × 630 pixel image and up to 400 characters of text, with one text link and one image link, both to the same landing page. Featured in our weekly email to 91,000+ veterinary professionals.
Branded Video
15–30 seconds, with transitions and embedded text. Supplied by you, or made by us from your images plus our library. Up to 400 characters of text, one text link and one image link. Play a sample.
Thought Leadership Post*
1200 × 630 pixel image and up to 2,000 characters of text, with one text link and one image link, both to the same landing page. Shared and reshared across our 428,000+ social connections.
* Thought Leadership Post copywriting is not included in the campaign fee. These posts work best written by a member of your leadership team, or prepared in-house and published under their name. We’re happy to give guidance and strategic help at no extra charge.
Your investment…
USD$2,400 per 28-day cycle buys what traditional recruiting never could: a constant presence in the minds of veterinary talent. Every Double Stack or Triple Stack Job Campaign you run at the same time takes its own fee off your Employer of Choice Campaign. Try it:
Running five Double Stack Job Campaigns at the same time covers the full fee. Running three takes 60% off. Prices are in USD and exclude tax.
How it worked for one group…
A veterinary group with 50+ practices had more than 50 veterinary roles open at the beginning of the year. They ran five Double Stack Job Campaigns for different roles and locations for all 12 months, and added an Employer of Choice Campaign starting in month 4: Thought Leadership Posts, team photos and videos across every social channel, and an Email Showcase every two weeks. Running five Double Stack Job Campaigns covers the full fee, so the Employer of Choice Campaign cost nothing extra (see calculator above).
Unprompted applications
33 in a single month at the campaign's height, up from about 7
After the campaign ended
Still 23 to 25 unprompted applications a month, three months later
Interview uplift
From the same level of Job Campaigns running at any time
Month by month
Five Double Stack Job Campaigns ran at any one time, all year. The roles and locations changed as positions were filled. The Employer of Choice Campaign ran from month 4 to month 9.
“What changed most was that people started getting in touch even when we didn't have a specific role open. And for the advertised roles, they already knew about our culture, and you could hear it in the interviews.”
Head of Talent, veterinary group with 50+ practicesWe count interviews the client actually held, not applications, as our measure of quality.
The Employer of Choice Campaign concluded in month 9, but the unprompted applications didn’t stop. That’s what happens when your reputation arrives before you even publish a job ad.
FAQs
Do I need to run Job Campaigns as well?
No. An Employer of Choice Campaign works on its own. Running it alongside Double Stack or Triple Stack Job Campaigns makes both work harder, and lowers or removes the Employer of Choice fee.
How many cycles should I run?
One 28-day cycle creates impact. Three in a row build the lasting “I keep seeing them everywhere” recognition that our most successful clients rely on.
Who writes the Thought Leadership Post?
Ideally a member of your leadership team, published under their name. We’ll help you shape the story and the angle at no extra charge.
What do you need from us?
A short conversation about what makes your team choose you, plus photos of your people, workplace and culture. You can supply your own video, or we’ll make it in-house with the other campaign assets, adding images from our own library where needed.
Start the conversation…
The veterinary professionals who will thrive in your organization are out there right now. What they’re missing is familiarity with your reputation. Complete the quick form below and we’ll contact you within one business day.
About Us
Veterinary Jobs Marketplace
Making connections matter…
A global community where the best veterinary professionals and practices find each other.
Explore our Regions:
